消费文化语境下古典文学名著电视剧改编分析——以新版《红楼梦》为个案.pdfVIP

摘 要 摘 要 《红楼梦》作为中国古典文学名著的杰出代表，以其精深的思想意蕴、宏大 的结构体制、无与伦比的语言艺术成为中华民族文化的瑰宝。根据这部伟大的作 品改编的电视剧也一直广受关注。从2002 年重拍《红楼梦》电视剧最初立项，到 2010 年下半年李少红导演的电视连续剧《红楼梦》在全国播出，与之相关的各种 讨论可谓沸沸扬扬。由于《红楼梦》具有特殊的地位以及重拍《红楼梦》引发了 广泛的关注，这一文化现象值得我们加以研究。如果以艺术标准来衡量的话，李 少红导演的电视剧《红楼梦》显然是一份不及格的考卷；但若将它当作一种消费 文化语境下的文化产品来考量的话，又是一个市场营销的成功案例。2010、2011 两年可算是四大名著电视剧重温年，重拍的四大名著电视剧接龙般地与观众见面。 虽然四大名著的电视剧改编各有各的特点，不过在实质上都是消费文化语境下的 文化产物。本论文拟从消费文化语境的角度对李少红导演的新版《红楼梦》电视 剧展开分析，进而得出古典文学名著电视剧改编由审美性向消费性转向的结论。 主题词：新版《红楼梦》；古典文学名著；电视剧改编 第 i 页 ABSTRACT ABSTRACT A Dream of Red Mansions is a outstanding representative of Chinese classical literature masterpiece , with its profound connotations , grand structure system and incomparable language art into the treasure of the Chinese national culture. The TV series adaptation according to this great work have been controversial. From 2002 remaking TV series of A Dream of the Red Mansions first project to the second half of 2010 the TV series directed by LiShaoGong broadcasting nationwide, this case caused all sorts of discussion. Because of A Dream of the Red Mansions have special positions and remaking A Dream of the Red Mansions caused widespread concern, the cultural phenomenon worth us to study. If the artistic criterion to measure words, the TV series directed by LiShaoGong is clearly a failure ; But if as a kind of cultural products in the context of consumer culture to think of , it is a marketing success. 2010, 2011 two years can be a four classic TV series to renew years, and remaking the four classic TV series as fan-tan met with the audience. Although the adaptation of the four cla