消费者价值导向的企业文化创新分析.pdfVIP

Abstract With the globalization of economy and technology’s development, the characteristics of consumer in the market has changed dramatically, its demand presents the complexity, diversity and experiential feature, and the product centric enterprise era in past time has ended,a new customer era begins. If one enterprise wants to get survive and development in the market,it must change the system of value creation which was enterprise centric in past ,and establish the consumers and their experience-centered business philosophy. Especially, the 2008 global financial crisis caused tremendous impact on each countrys economy, the pressure to seek a well development in enterprise internal and external market appreciates the consumer value, calls for enterprise to make some innovation on realizing consumer value. This article is just in this context, according to the humanistic management enterprise culture’s increasing important role in enterprise’s development, and advances that the enterprise culture innovation should oriented by the consumer value, then by this innovation which follows the enterprise strategy and the market orientation to enhance its cultural creativity constantly, to improve the enterprise’s image and status in the mind of consumers, to consolidate and strengthen its market foundation, to promote the enterprise’s continuous and steady development. On the process of research on the enterprise culture innovation which oriented by consumer value, based on consulting a large number of relevant literature, this article adopts the qualitative ana