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Proposal of “XX Magazine name”
4. Planning Action
3. Column Introduction
2. Target Reader
1. Tenet and Objective
1. Tenet and Objective
Tenet:
Promote our corporate culture and enhance brand influence.
To create a platform for dealers and staffs communicating with XX company.
Objective:
Communicating with dealers and end-users;
Expressing corporate culture and build brand image;
Recording the growth course of XX company;
Enhancing teamwork spirit and improve study environment.
2. Target Reader
3.1 Column Construction
The theme ：
序/寄语、XX动态、走进XX、经营之道、海外回声
Regular parts :
代理商之窗、交流分享、Talent Show (Internal Only)
Optional issue :
New-Products Introduction, QA, Career Test, Customer Survey, Useful Tips
These mandarin parts are always exist previously; And the Red highlight parts are suggested issues.
3.2 Basic/general Column-existed parts
This column is contributed by staffs, they can share their sentiment and working- experience.
The genre can be various, such as poetry, prose, novels, photography and so on.
Talent Show
3.3 General Column- New parts
3.4 Temporary Column- New parts
Q A
Give answers to staff DLRs about product , company, etc.
Career Test
Enhance readability and entertainment with a small test .
Customer Survey
Get information of marketing demand, suggestion from readers.
Useful Tips
Tell users that how to keep papers well, etc.
Temporary column
New-Products Introduction
Introduce product’s sales points advantage of one model
4.1Planning Action
1 article/correspondent/quarter
DLRs Staffs contribute initiatively
Deadline of contribution:
5th in last month of each quarter
Contribute earlier if meets holiday
Content Requirement：
The article should be written in word,
with pictures is preferred.
Send to cooperating DLRs
New edition arrived before 10th in first month of each quarter.
Analyze articles and information
Collect data and materials
Interview and report events
Communicate with top management
Translate forei
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