CIS含义简述(国外英语资料).doc

CIS含义简述(国外英语资料) CIS system Chapter 1 Introduction to CI (1) CI is exotic, is a new discipline of management in developed countries, in our country is still in the study and promotion stage, this chapter of CIs translating meaning, structure and function, the characteristics of CI, giving detailed discussion from theory, lay the foundation for the following chapters. CI emerged from the modern market economy and matured in an international competitive environment. At first, it was only a means of understanding and understanding through visual communication and differential design, so as to achieve the goal of promotion. Because of the development of competition, this differentiated design has gradually expanded and penetrated into every field of the enterprise. It has become a new management method, that is, CI strategy. Section 1 basic concepts of CI I. translation of CI Since the birth of CI theory for nearly half a century, experts and scholars from different disciplines have different understanding and different research emphases. Therefore, the definition domain of CI is not the same. We make a preliminary study of the English translation meaning and definition of CI, which is helpful for us to understand the original meaning of CI at a deeper level. CI is the abbreviation of Corporate Identity in english. Corporate means a unit, a group, an enterprise. It is difficult for Identity to find corresponding words in Chinese, but its meaning is interpreted as distinguishing and recognizing in the modern Chinese dictionary. As a verb in the English Chinese dictionary, and can be interpreted as: A. equivalent, as the same B.; identify, identification, identification. The basic meaning of a noun: A., identity, identity, B., identity, identity. In English, there are many Identity, and most close to our current topic is: identity, identity, from the point of view, this word has two meanings: one refers to the identification of the subject, the subject has the personalize