《广告法》案例分析(国外英语资料).docVIP

《广告法》案例分析(国外英语资料) The business license and other documents of production and operation qualification are the most original line of defense, and their real arguments support them. Then, the so-called exaggerated the corporate image of the fact of external publicity, whether these two laws is legal and effective, is a prerequisite to ensure the follow-up advertising is true and lawful, and quality inspection institutions for advertisements about taking the prohibited and set the punishment measures of false advertising ? As for this issue, we should aim at both the quality of the legislation and the documents issued by the content, which is the second barrier for the government to intervene in ensuring the authenticity and legality of the advertisement. As for the purpose of accurate eye, explain to the value judgment according to the code of conduct, but also according to the specific provisions of the constitution recognize the truthfulness of the contents of the advertisements and other supporting documents should become an important support to the two barrier. Carding of important document. In the event of floor, business license and other documents certifying production and management qualifications true and lawful, (1) the relevant provisions of the advertising law and their interpretation are applicable The validity of itself may not exist, however, the business content, business scope is inconsistent with the advertising content, this is the law, based on the advertising campaign to promote the healthy development of the advertising industry, protecting the legitimate rights and interests of consumers, maintenance and easy to see, so the content of advertising is false and illegal. Quality inspection institutions for advertising items related to social and economic order, play a positive role in advertising in socialist market economy, the purpose of legislation, issued for the quality content of advertising documents refers to the quality of goods , should no