从品牌营销角度看马来西亚的政党对决(国外英语资料).docVIP

从品牌营销角度看马来西亚的政党对决(国外英语资料) Background: the early morning of March 9th, the end of Malaysias parliamentary elections, the opposition broke Malaysia since independence in 1957, the Congress in a monopoly position, to the ruling party has brought the biggest setback since the founding of new china. The ruling coalition composed of 14 Party National Front in this election, while keep the central government, but lost seats in Congress 2/3 monopoly, while the majority of 2/3 is a coalition of psychological defense, now finally defeated. In the same period of the State Council election, the opposition, in addition to the preservation of the Kelantan state power, but also take the breath of the other 4 rich states in power, forming a place to surround the central authorities. This is the political tsunami that the media calls Malaysia. The parliamentary elections in Malaysia, which ended in March, were a very strange and distant affair for the vast majority of the Chinese people, but it seemed like something that was happening to me. As a result of the neglect of the Chinese media, this classic political event is reported only in a handful of insightful media. Objectively speaking, I am not concerned about politics. In China, politics is like the clouds of heaven. Only when you are in heaven can you control it. When you are still in the world, you have to admire it. The reason I want to write this article about politics, because in Malaysia the political event, behind it is a classic case of weak brand turn from a guest into a host for many of us, the marketing and management personnel, with strong guidance effect. One can not help asking, why would a ruling party with 51 years of monopoly advantages end up being defeated by three vulnerable opposition parties (the Justice Party, the DAP, the Islamic Party)?. Looking at the political events, from the perspective of brand marketing perspective, the success of confrontation between them mainly from the following aspects: Star