品牌买手——主导品牌的买手模式(国外英语资料).docVIP

品牌买手——主导品牌的买手模式(国外英语资料) Brand buyer -- the buying mode of leading brand Preface： The beautiful misunderstanding of brand buying Running around the world to see beautiful things to buy, carrying a lot of money, with their own sense of order, which is one of many many imaginative buying behavior description. Buyers see pretty things, not just buy, but also depends on the suitability of their brand positioning, target customer groups of aesthetic habits, prices can be accepted by consumers. Feeling by order is a non scientific perceptual behavior, buyers are relying on a series of scientific analysis and statistics, with the previous sales data, coupled with the experience of judgment, decided to order Taobaos interpretation of buying behavior is very junior personal behavior, brand buyers are far more complex and professional than Taobao. More mang people published the buyer behavior conclusion brand of Daoye , buyers just change a brand trademark, selling in their own network of understanding, is on the basis of one-sided viewpoint. Or have an association with low-end wholesalers. Through the front two interviews, we have a basic understanding to the mechanism of buyer function of different forms of existence (self - brand buyers, buyers of Brand Company independent retailers - retail buyers (shop) buyers, department store / supermarket buyers - Super buyers three models), and have a preliminary understanding of the independent retail buyer mode. Opening a few words, is for today we want to discuss the self - Brand Company buyers - brand buyers to start. In the mass media mouth passed Fashion Buyer, more often, is to describe the brand buying department work status. Through interviews with senior brand buyer Amelia Yao, let us unveil the mystery of Fashion Buyer. Photoshop /thread-2475-1-2.html this topic related pictures are as follows: Brand buyer interview Buyer introduction: Amelia Yao Yao Xiaoyun, senior adviser to buyer China Fashion Association Training Cente