地方白酒企业快速崛起十大关健要素(二)治理(国外英语资料).docVIP

地方白酒企业快速崛起十大关健要素(二)管理(国外英语资料)Factor seven: according to the market, the focus of forces, to do it in place, there is such a sentence, the election of the market, is to choose victory. Find the competitors in this area is relatively weak for the strong point of operation or find themselves in the local rich resources of the market, or where there is a very complex dealer, is also in this place has a strong competitive advantage in the region, this region can be even less than the township as a unit. The new product selection of target markets there are four important conditions: the conditions of a market with sufficient capacity; the target market is not too small market, but weak market strong competitors, have sufficient market capacity, the target needs enough investment, only sufficient market capacity can be finally allocated according to market investment. Two conditions: the opponent is not the main market if the market is leading a strong regional competitors, and where the product is very strong, you just leading products and his leading product prices overlap, this market is very dangerous, you dont have much head to win the opportunity. Three conditions: effective with the dealers target market construction cannot become a policy can not become a black hole, to fight consumption of the battlefield, there must be a can and manufacturers to complement each other, together with the dealers, together to make the world can easily succeed, otherwise, no matter the action make your PIN, or measure, or consumers are pulling. Difficult to implement in place, causing the product neither dead nor alive. Four conditions: capable of leveraging the surrounding market target market value lies not only in its own sales, but also is the pivot of his leverage effect, the rise of a market, leveraging the surrounding market, can make the value maximization of the target market. For small businesses, you want the product against big corporate brand products, must take local f