暴利和微利：中国企业国际市场和海内市场的悖论(国外英语资料).docVIP

暴利和微利：中国企业国际市场和国内市场的悖论(国外英语资料) When the global aviation deep mud on the verge of bankruptcy, American Airlines, three major airlines have Chinese potential such as Changhong, thriving. When Britains BP oil went bust, PetroChina was growing at a pace of 459 million yuan a day. What is the reason why there is such a big gap between companies in the same industry? In fact, it is not because the Chinese aviation market is ahead of the rest of the world, nor is it because PetroChina has a global advanced marketing system. As everyone knows, China is the worlds most expensive plane ticket, Chinese gasoline more expensive than the North American, into twenty-first Century second ten years, China enterprises have encountered a market paradox: those who earn the international market (international market topics: there is a story: the United States President Barack Obama in a year, the first visit to China, after him take the Air Force One plane first flew to Shanghai Pudong International Airport, landing at Beijing Capital International Airport terminal T3, on a flight back to the U.S., Obama told his cabinet members said: from now on, not to aid in a penny, Chinese is much more advanced than the United states. Chinas aviation industry, for example, has the worlds most expensive ticket and huge domestic market. In China, the average toll for highway tolls is 5 cents per kilometer, while the air fare is about 1 yuan per kilometer. In addition, with the development of city, the rapid economic growth and increasing wealth, China economic market continues to expand and prosper, China has a vast hinterland, at the same time, the special situation determines the China most busy business travel market, the airline industry has Chinese development conditions richly endowed by nature. From the perspective of the market, all for the people of the world service enterprise - Global Brand Network - the most cautious, from quality to brand and strive to be perfect, in order to receive th