第二节 卡通广告的镜头语言(国外英语资料).docVIP

第二节 卡通广告的镜头语言(国外英语资料) When we talk about movies and television, a word that is often heard is called a narrative. Just as the writer picks up the pen, writes the first word of the script, or when the director picks up the microphone and shouts shooting, they start a story telling process. Narration requires the use of language. In film and television, narrative is used in a special language called picture language or lens language. After more than 50 years of history, film artists have become aware of the nature of their language. French film theorist Andre Barzun wrote in 1946: Today, a movi