希尔顿 Hilton.ppt

Do you smile to guests today? —KonradN.Hilton Brief Description of Basic Features of Hilton By Taylor 1110680007 Hilton International Hotel Group (HI), is headquartered in the United Kingdom branch of the Hilton group of companies, has the use of Hilton trademark outside the United States in addition to the worldwide. Overview of Hilton Management internationalization Franchise expansion of the market Brand diversified development model Smile brand image Innovative personalized services Carry out a comprehensive marketing Business diversification Comfortable and beautiful room Elegant reataurant Perfect health club facilities Meeting facilities Development imbalance Global layout: North American and European markets in developed countries, after the break into the Asian market. Chinas layout: the majority of the eastern coastal areas. Example: Hangzhou VS Shanghai Hangzhou Shanghai Technology diffusion Hilton through a common integrated technology platform to handle all the hotel, including guest check-in, check-out leaving the hotel and hotel room reservation offers consistent service. This common technology platform called OnQ, Hilton has ownership. OnQ system is applied mainly Microsoft and Unix technologies. Frequency in merges and acquisitions From the Hilton hotel in the upscale areas of firm footing, through mergers and acquisitions, etc., step by step, the United States in the field of high-end hotel hotel king.“ News Strategic changes by transnational corporations February 2012, Mai points Brands Index MBI data show that Hilton has leapt to international hotel brands Billboard ranked first, their findings today at the Hilton Hua changed conservatism, embarked on a massive expansion of the road . Why do this? Reason: Promote the accelerated expansion of external demand Whats the organization forms of the company in service industry? By Jason