建平中学英语：高二下unit 3 Reading.ppt

What colours did you see just now? What colour do you like best? Skimming  Scanning: Guesswork for the meanings of new words: He is kind and warm-hearted. Such personality makes him popular with all his colleagues. A psychologist is a scientist who studies and is trained in understanding how the mind works and influences behavior. He is a firm person. Once he has made his decision, no one can change his firmness. 4. He is an optimistic young fellow, who is always expecting good things to happen in his life. 5. Try something spicy, and it will stimulate your appetite. 6. We often associate spicy food with Sichuan province. 7. He is a reliable guy, so you can trust and depend on him. 8. She studied hard; thus she got high marks. Para. 3 The effects of colors on people: Match: Colour: emotions: Red fear Green tense (a.)/ tension Blue peace and quiet Black relaxation Para. 4 Colours used in the food industry: What colours are considered as “appetite” colours? Why do fast-food restaurants use red? Para. 5 Colours used in other business and trade: What colours do banks like to use? Why? What about travel agents? Para. 6 Colours used in flags: Para. 7 Summary: colour is a powerful tool. So colour is closely associated with us. Without colour , our world will be black and white; we will not have the chance to share the beauty of our world. Let’s keep on appreciating the colours around us. The following words are the effects. Find the causes for them from the text. People’s pulse rates decrease and they feel more relaxed when they see safe and familiar colours such as blue or green. Cause: blue and green remind people of peace and quiet, as they are the colour of nature and the sea and sky. 2. …after they have eaten they will leave more quickly, thus making space for more customers. Cause: the colour red makes them feel more energetic. 3.