心理学在广告中的应用 How Advertising Uses Psychology.ppt

Vocabulary racer 賽跑者;比賽用的汽車 a person or an animal that competes in races a car, boat, etc. designed for racing Back Vocabulary pilot (飛機等的)駕駛員,飛行員 a person who operates the controls of an aircraft, especially as a job The flying school graduates a hundred pilots a year. 這個飛行學校一年畢業一百名飛行員。 Back Vocabulary wealthy 富的;富裕的;豐富的 having a lot of money, possessions, etc He was the eldest son of a wealthy family. 他是個有錢人家的長子。 Back Vocabulary cruise 巡航;航遊;巡邏 a journey by sea, visiting different places, especially as a holiday/vacation The liner is making a round-the-world cruise. 客輪正在做環球航行。 Back Vocabulary ship 船,艦 a large boat that carries people or goods by sea They crossed the Pacific by ship. 他們乘船橫渡太平洋。 Back Vocabulary psychology 心理,心理特點 the kind of mind that sb has that makes them think or behave in a particular way I knew her psychology. 我了解她的心理。 Back Vocabulary effective 有效的;給人深刻印象的,有力的 producing the result that is wanted or intended; producing a successful result Window screens are effective in keeping out mosquitoes. 紗窗能有效地擋住蚊子。 Back Unit 10 The Secrets of Advertising Chapter 2 How Advertising Uses Psychology How Advertising Uses Psychology If you live in Tokyo or Toronto, you need a warm coat in the winter. But you want a coat that is short, or black, or has a designer brand. The aim of advertising is to change our ideas about things we want and need. 1 How Advertising Uses Psychology Many ads use peoples emotions-like fear or love-to persuade us that we need the product. Think of a TV commercial that shows a woman out driving in a car on a rainy day, with her two small children. Suddenly, another car turns in front of her. The mother quickly hits the brakes, and her car comes to a stop. 2-1 How Advertising Uses Psychology The children are still smiling and laughing. The message is: This car will keep you safe. Advertisements like this one use fear to sell products. Other examples are slogans that tell you to take vitamins to prevent heart disease, o