22条商规765人生论坛(国外英语资料).doc

22条商规765人生论坛(国外英语资料) Tactics may have been changing, but good strategies have never changed. The secret of success is to do the opposite, to the opposite of our competitors, to open up new markets. Leading law: becoming first is better than doing better. In the minds of potential customers, its much easier than letting customers believe that your product is better than the original brand in the field. Create a new field where you can become the first. This is the law of the lead. Becoming the first is better than doing better. In the minds of potential customers, its much easier than letting customers believe that your product is better than the original brand in the field. In any category, the leading brand must be the first to enter the minds of potential customers. People tend to keep what they already have. Marketing is a cognitive war, not a product struggle. The law of category: if you cant get into the mind of a potential customer in the first place, dont lose heart. Look for a new product that you can be the first. If you cant be the first to enter a category, create a category and make yourself number one. The law of mind: the first to enter the customers mind is better than the first to enter the market, marketing is a competition for knowledge rather than product war, before entering the market should be the first to enter the mind. Once a certain cognition is formed, it is difficult to change it. The most futile thing in marketing is trying to change peoples perceptions. If you want other people to leave a deep impression, so you can spend time gradually to influence others to get peoples affection, cognition is not so formed, you must use the mighty storm quickly into the minds of the people. The reason why you should take rapid rather than gradual way, because people cant change their inherent cognition, once they form an opinion about you, everything has been decided, you in the eyes of the people will always be one person, but may not be another pers