“不相干多元化”应慎行(国外英语资料).docVIP

“不相关多元化”应慎行(国外英语资料) In April 30, 2007, Qingdao Hisense Group invested 180 million yuan in the construction of the Tianjins top luxury stores - Tianjin foreign Hisense Plaza opened nake, it also shows that in the home appliance and has always focused on the information technology in the field of Hisense to further strengthen the non related diversification strategy. In addition to Hisense, recently, a large number of Chinese enterprises have also not related diversification.. What are the driving factors behind this phenomenon? What are the prospects for the strategy? Related diversification in many enterprises have adopted the recent Chinese related diversification strategy, enter not related to its core business areas. Electronic products manufacturing enterprises, Hisense opened luxury mall, into real estate, high-profile implementation of non related diversification.. Hisense since its inception, has been to the electronic technology, 3C (home appliances, communications, information products manufacturing) as the core business, the main products include TV, air conditioners, refrigerators, computers, mobile phones, software, network equipment etc.. But Hisense has entered the real estate industry and high-end retail industry: in 1995, the establishment of the Qingdao Hisense real estate Limited by Share Ltd, real estate has become the dominant industry; Hisense in Tianjin to build the top luxury shops - Tianjin Hisense Plaza, the construction of high-end shopping plaza, Hisense Olympic Plaza in Qingdao. Haier, a home appliance giant, has also been keen on irrelevant diversification strategies in recent years. Haier started its refrigerator business, focusing on home appliances, such as air conditioners, refrigerators, washing machines, and so on. Haier has moved into color TV, computers, mobile phones, pharmaceuticals, and even real estate and finance in recent years. In January 2007, the opening of the Intercontinental Qingdao marked Haiers high-profile entry i