“金色疆南”干果――企业培训营销顺势做加法(国外英语资料).doc

“金色疆南”干果――企业培训营销顺势做加法(国外英语资料) I. domestic dried fruit (dried fruit): Nuts have a good market, but no marketing is definitely not a good market, it needs effective extraction of both realistic and emotional marketing strategy and brand personality taolu. Why is there no strong dry fruit brand in Xinjiang that has a place in the country, but has been looking for a gap in the bulk market? This is a tough and resolute problem have been asking myself the golden Jiangnan fruit and strive for. Domestic dry fruit market year market capacity is: 10 billion 500 million yuan, but by the end of 2009, the annual sales of only about 7 billion. There is still a big gap in the market. Xinjiang ranked first in the number of nuts, but only 10.22% of the domestic market (except Xinjiang market). Xinjiang market will have a lot of fruit formed pressure, and this pressure most of the pressure in the library a large number of small and medium-sized dealers, because of decentralized management, can not play China fruit Township advantages, caused by the abnormal development of Xinjiang nuts in china. Xinjiang dried fruit has not been promoted seriously, but the awareness of Xinjiang consumers is very high. On the one hand, it reflects the market demand is very large, on the other hand, Xinjiang dry fruit has a unique congenital conditions. Nevertheless, a fact that can not be ignored is placed in front of us - domestic dried fruit formed a common feature: no marketing personality, no brand personality. Therefore, based on the original ecology of the Xinjiang golden Jiangnan fruit green fruit resources, mining the thousands of years of history and culture, the national customs, local customs and practices and modern technology combined with quantitative health, developed the golden Jiangnan, fragrant QQ and tribal chief series of three nuts brand, is committed to creating a domestic brand of choice for dried fruits. Two, the golden Jiangnan fruit value advantage In the face of fruit marke