中国制造网95926(国外英语资料).docVIP

中国制造网95926(国外英语资料) In the past research, scholars have proposed many ways to define customer value from the customers point of view. Among them, the definition of customer value given by Woodruff is the most widely recognized by the academic community. The definition is that customer value is the customers preferences and evaluations of product attributes, product effectiveness, and the perceived or perceived purpose and intention of the product in a given usage context. This definition emphasizes three important factors of customer value judgment: the product is to achieve customer products through the media; the results (the customer experience to the results) to create value delivery, rather than its inherent characteristics; the impact of customer value judgment easily by using the specific situation. The concept of value based customer perception is derived from the empirical study of how customers consider value, and its formation is based on the conceptual framework of means and purpose models. Based on the above analysis, this paper thinks that relatively and trade-off is introduced into the definition of Woodruff on perceived value, we can get a more complete definition, because the factors which will take full account of the competitors, customers and other situations influence the customer perceived value. A new definition of customer value can be expressed as: in specific circumstances, between the customer relative to competitors or their expectations of product attributes, product efficacy and help customers achieve the goal of using the results and corresponding pay full price perception, measure and evaluation. Comparing all the existing definition of customer value, this definition extends the previous definition basically only focusing on the product after use or the use of customer evaluation and lost, it integrates the expected value and perceived value, and emphasizes the value of learning from customer perception, preference and evaluation. Sim