中国本土日化市场消费企业培训行为调查(国外英语资料).docVIP

中国本土日化市场消费企业培训行为调查(国外英语资料) Local daily survival in the cracks, this is complain that many local cosmetic brand executives had, and as the international day of brand extension to the two or three line of the market, the development of the domestic enterprises shrinking space. Complaining, there are also local brands of senior brands through analysis of the gap between each other to find a way out: domestic brands only study channels, not to study consumers, foreign brands pay more attention to consumer research. But what kind of spending habits do consumers have? In what channels is communication more efficient? What do consumers value most? What brand do you like best? What are the acceptable price ranges? This is still a mystery to the vast majority of local daily chemical enterprises. In this regard, Ipsos Global Market Research Agency (Ipsos) to the famous , for consumers to local cosmetic brand attention and use of research has been done, many valuable conclusions have been obtained. The survey covered the area for the country, the data acquisition and online survey (Ipsos online Panel-IIS), respondents in the past 1 years to buy and use the products. The investigation involves category of personal care products (cosmetics, facial care, body care, hair care, essential oil, oral care) and household cleaning care products (laundry care, special cleaning, kitchen and bathroom cleaning, special aromatic deodorant, cleaning, and Home Furnishing) from the use of consumer awareness, the domestic brand purchase channels; purchase habits; the three dimensions of consumer demand investigation and analysis, the basic appearance of the Chinese of domestic consumers reduced the consumption psychology and behavior. Industry conditions: competition has become increasingly fierce, but no brand has absolute advantage. Since 2008, the overall recovery of China domestic brands, the rise of a number of domestic enterprises, such as the overlord, Garan, Sinoway etc.. With it, the c