从餐饮经营看品牌要素(国外英语资料).docVIP

从餐饮经营看品牌要素(国外英语资料) Look at the brand elements of.Txt from the catering business I degradation, I still cant swim, to know before I was born, I was absolutely the fastest swimming that many years ago, the pr world popular saying: PR is 90% good, 10% well. I think that the brand should also be the case, however, some time ago to communicate with each other and a corporate executives, the brand is to spend money on advertising idea, I want to talk to my surprise, the different understanding of the brand, to the king of the catering businesses here as an example, to discuss the content of 90% brand. First, the basic market value of the brand Catering enterprises can be broadly divided into four categories: Banquet restaurants, specialty restaurants, leisure restaurants, fast food restaurants. Of course, there are other classifications, but basically a subdivision, or a classification between the two. People drink at the dinner in the restaurant, eating in restaurants, tea in the leisure restaurant (or coffee), eat in fast food restaurants, in various food and beverage brands, and each has its market value, which is the premise, the enterprise and brand accepted by the market or will lose a place to live in, the final outcome self-evident. Market value is not a simple concept, but a system, we use the 5W2H method to analysis: we provide what for whom, at what time, customer needs, customer needs what place, customers choose us rather than peer reason, customer consumption patterns, the customers spend much money...... For example, the basic market value of fast food is to meet the needs of customers to eat. What is eating? Is to meet the bodys energy consumption and The new supersedes the old. of the most basic diet activities had a working lunch or dinner instead of family, do not need a banquet that pomp, also do not need to do a delicious restaurant, using the 5W2H analysis principle, benefits and security is the most fast food market the basic value, so that the cor