企业多元化战略：提升竞争力(国外英语资料).docVIP

企业多元化战略：提升竞争力(国外英语资料) With a large number of domestic enterprises gradually strong, pure professional management has obviously been unable to meet the needs of capital appreciation and enterprise pursuit of maximum profits. The diversification of enterprises is a good way to solve this dilemma, especially the success of general diversification is a model for our enterprises to follow. Successful domestic enterprises, such as Haier, Konka, TCL, and so on, are all through this strategy, so that enterprises from small to strong, from a single brand management to multi brand management, and constantly improve market coverage. But in fact, Chinese diversified business enterprise and many of them are not Everything is going smoothly., ended in failure, more familiar with the giant group, the sun god and the dragon group, their failure to close and not suitable for diversified business relationship. Even before the successful diversification of Haier, TCL and so on, there is also a vague situation, so it is urgent to find a suitable way for Chinese enterprises to diversify the ways and means. 1, the meaning of diversification strategy The diversification strategy is put forward by famous product strategy master Ansoff in 1950s, is refers to the enterprise in order to expand and maintain lasting competitiveness and create benefits in a number of related and unrelated products in the field of product development, market or re set, selection and management of its business behavior. Diversification strategy adopted by many enterprises is due to the following points: first, diversification can spread risks; second, diversification can make full use of existing resources and advantages of enterprises. In addition, we can create new profit growth points. Therefore, enterprises in pursuit of maximum profits, diversification has become a matter of course. However, the diversification and development for enterprises is not a ready-made panacea. Enterprise development strategy formu