企业文化的定位及其开展(国外英语资料).docVIP

企业文化的定位及其开展(国外英语资料) The term corporate culture is not very long in China, but there are many people who are talking and doing it. Now that we are doing business culture, we must first have a position on it. Every thing we do is nothing more than a detailed interception of the universe and the universe. Without a location, it is unclear and the Tao is unknown. Since it is the location, we should strive for a more accurate, and more direct reference system, which is conducive to understanding, but also conducive to operation. At present, the most representative expression about the corporate culture is that the corporate culture is the sum of all the members of the enterprises ideas, ways of thinking, ways of behavior, and the norms of the enterprise and the atmosphere of the enterprise. Look, this sum is almost covers all aspects of the enterprise scope, involving corporate strategy, personnel, system, specification, production, marketing, product, brand, publicity, image design, etc.. The system believes that corporate culture is divided into spiritual, behavioral and material levels of three levels. Spiritual layer has a series of statements, such as common goals, values, enterprise ethics, enterprise spirit, enterprise concept, enterprise atmosphere and so on. The behavior layer refers to the business rules and business activities, the system reflects the ideas based on, so the development of the system and the behavior standards that are placed under the corporate culture, business involves some for innovation, development, competition, risk awareness and attitude are also corporate culture things. Of course, the material is visible things, large houses, machinery, products, small supplies, signs, and every move, are reflected in the corporate culture, are included. There are other systems and expressions that mean almost the same. It seems that this set of things is very full, and all aspects have talked about, and everything is a good theory of things, big and