做地产策划文案必看!(国外英语资料).docVIP

做地产策划文案必看!(国外英语资料) Real estate planning, copywriting must see! First, the real estate marketing in S, T, P strategy In todays market economy, a decision to carry out business in the real estate market, the enterprises should be aware of the real estate development with a large investment, high risk, long cycle, fierce competition and other characteristics, usually it is unlikely for all customer service. The customer has huge market capacity, the structure of customer groups is very complex, their needs and tastes are different, in order to compete with rivals, developers need to make sure it is the most effective service for the target market in the marketing process, according to the selected target market demand for the development and sales of targeted products. As early as 1950s, the United States market scientist Wendell. Smith proposed the concept of Segmentation (market segmentation), twentieth Century 90s international marketing guru, enjoy the reputation of the father of marketing research Northwestern University Graduate School of management Kellogg famous marketing professor Philip. Kotler (Philip Kotler), in his 30 years selling the world? Marketing? A book in the ninth edition of the system put forward S, T, S, Segmentation (P strategy, market segmentation, T (Targeting) - P - target market selection), Positioning (a product). The proposed strategy is a major breakthrough in modern marketing thinking, which has been widely used by the top 500 companies in the world. In China, the S, T and P strategies have been used more frequently in the marketing competition of the daily necessities industry, but only a few real estate development enterprises use the strategy in the marketing of the project. In fact, S, T, P strategy for domestic real estate development enterprises is no stranger. Market segmentation, that is, the real estate business to the market in accordance with the differences in customer demand is divided into a number of different groups of s