健力宝茶饮料差异上市探讨与评析(国外英语资料).docVIP

健力宝茶饮料差异上市探讨与评析(国外英语资料) Host: Wang Jianjun Distinguished guest： Jianlibao tea beverage brand manager Bin Yingjuan Huang Taiyuan, a famous marketer Beverage dealer Zhang Yongjun Subdivision of tea consumption groups Moderator: Hello everyone, about the causes of Jianlibao to enter the tea beverage market and consideration, we publicly reported by the media already know some of the. Today we focus on the newly developed Jianlibao that several tea beverage product selling and market prospects. As you object manager, Jianlibao tea beverage brand manager, the first thing I would like to ask a question about product development and market, Jianlibao tea beverage can be regarded as a subdivision of tea beverage products? From the breed type, do you develop the product of pure tea or flavored tea or other? Bin Yingjuan: it should be said that the tea beverage of Jianlibao breakdown of consumer groups, and there was no subdivision from the product category. Tea beverage popular on the market now the consumer group is very broad, and we are just the breakdown of the consumer groups, the core group locked in the body 14 to 25 young people between the ages of this part of the group is also the consumption of tea drinks, according to our survey, the proportion of consumption is able to account for about 70%. As for our products taste, ice and ice Green Tea belong to Black Tea seasoning tea is popular taste, we feel just on the palate than competitors better drink; wheat tea is according to malt extracts of pure tea, but we just a try, after all, now is not able to it acts as a subject. Compere: Mr Huang, what do you think? Huang Taiyuan: it should be said that several tea drink Jianlibao personality is very clear, and the other on the market of tea beverage segment is relatively large, from the product itself, I think it may be attractive to the following three groups: the first group is interested in the network especially keen on online games teenagers; second the young man i