后CRM时代光落——社会关系治理(国外英语资料).docVIP

后CRM时代来临——社会关系管理(国外英语资料) RM, customer relationship management, we dont have a narrow understanding that CRM is just a tool for businesses to manage sales and services. The real arrival of the Internet era has given CRM a new and broad meaning, CRM is no longer limited to the scope of enterprise management concepts and application products, the Internet has enabled it to be applied by everyone. Relationship between man and society Man is the sum total of all social relations. Each of us who lives in the real world is constantly using relationship management. Family relationship, relationship is very important, traditional code of conduct be processed properly; work to handle well the relationship between colleagues, friends, boss, boss, do not be quick of eye and deft of hand the wrong team, in the market economy; each of us are constantly looking for opportunities, their sales, graduates looking for work, constantly seeking jobs, promotion, who do not feel tired?! Relationship is too much to take care of, but when you need to find yourself too little relationship. Kinship, marriage, religion, geography, margin of friendship, these are our networks of survival. Interestingly, these relationships in our male and female colleagues, customers, superior subordinate, a family of neighbors, classmates have friends, we are always treated differently for different relations, its complexity and flexibility than CRM in customer segmentation. A man cannot put on his girlfriend said to the ordinary female friend said, can not put on his drinking buddys complaint to the female friend. In fact, we are faced with all kinds of difficulties and troubles, because we are dealing with such and such relations when not done well. Social relationship management (SRM) Can CRM help each of us? Can! The Internet has never made anyone as close as we are now. CRM in the Internet age is no longer a mirage, but a daily application that belongs to every one of us. However, if it is also called CR