品质为王：新西兰葡萄企业培训酒在中国(国外英语资料).doc

品质为王：新西兰葡萄企业培训酒在中国(国外英语资料) New Zealand Wine not miss Chinese market opportunities In recent years, China wine industry the most lively, probably the number of imported Wine, not only the worlds major producer of Wine vintners are eyeing the market, China, resulting in tens of thousands of well-known wine poured in batches, in providing abundant choices for consumers and Chinese space at the same time, also let the market Wine war started, and therefore see the smoke everywhere. Moreover, under the media and domestic traders sought to import Wine became popular in the wine market, and gradually popular, is regarded as the liquor market under a gold rush. China liquor Township, wine as a traditional drink Chinese consumers, on the market brother status has no one can shake. Wine consumption in China started late and started at a lower level, and its market position is still rather weak compared with that of liquor. Although Wine in Chinas per capita consumption of small, but its growth speed, large market potential, this is an indisputable fact, it has become an industry consensus, and in recent years the cost of imports decreased, and constantly improve the level of domestic consumption, consumer awareness and health consciousness gradually strengthen and other factors in China, Wine import market demand in a continuous process of rapid growth. In the initial stage of the import Wine wave of 2006 as an example, after the year Wine bottled imports increased by 97.7% compared with 2005, and the old and new world Wine products, Australia, Italy, Spain, France, Chile, the United States and Germany, it is like a punch front began bombarding the China Market, according to the state statistics data show that in 2010, Chinas annual imports of Wine (including alcohol) a total of 28.6 million liters, an increase of 67%; imports amounted to US $798078300, up 80.7% over the previous year. At the same time, according to global authority Vinexpo/IWSR forecast, in 2012 China will