品鉴会(国外英语资料).docVIP

品鉴会(国外英语资料) Tasting is a PR liquor enterprises direct communication with consumers, especially for the obvious promotion effect of high-end products, by many liquor enterprises, has become one of the routine marketing activities of liquor enterprises. The success of the tasting will not only effectively stimulate the expansion of the regional market, but also play a very important role in brand building. However, in the actual operation, many liquor enterprises because of lack of experience or poor organization, coupled with the follow-up of non professional, often make tasting reduced to a eating and drinking meeting or theatrical performances.. It has wasted a lot of resources and failed to meet its marketing target. Tasting as part of the market, personality marketing is the most prominent form of expression, is a low-cost, high output of a conference marketing. The use of experiential marketing conference to achieve the high-end liquor brand value transfer and shape, and thus occupy the minds of consumers, is the ultimate purpose of tasting marketing. Wine tasting enterprises through the way of strong public relations activities of market segments in the opinion leaders, part of the development of higher loyalty of consumer groups, in the establishment of word of mouth at the same time, group purchase team timely follow-up and customer maintenance, to achieve the target market breakthrough. Of course tasting isnt good, will have to imagine the result, thankless too many, sometimes after a comprehensive collection of target customers to focus instead to think of anything to say, not the theme of communication, sometimes the loss of many customers. It should be innovative in content and form, to new guests and old customers have a common topic of communication. A detailed understanding of the customers preferences, a particular group of people held a particular tasting. For example, love fishing organization fishing tasting, love golf organized Golf tasting, love