啤酒文明营销略论(国外英语资料).docVIP

啤酒文化营销略论(国外英语资料) The twenty-first Century is the era of knowledge economy, science and technology especially the development of network technology has become the main driving force of economic and social development, culture as a unit of knowledge, but also plays a more and more important role in promoting economic and social development. With the development of society, the quality of people is more and more high, gradually from the material transition to the human spirit, consumer objects are full of spirit, is the soul, the pursuit of consumer behavior is a kind of spiritual enjoyment and sustenance. At the same time, enterprises in order to meet the needs of consumers, the consumer has the rich cultural connotation, but also in marketing pays more and more attention to the culture to attract the attention of consumers, stimulate consumer behavior, cultural marketing has become a new topic in marketing, has become a new phenomenon, new concept of enterprise marketing. The development of cultural marketing also deeply affects the marketing of beer, and is also fully reflected in the marketing of beer. But the beer because of its special cultural personality, and determines the beer culture marketing is different from other products, in-depth study of beer culture marketing to promote beer enterprise sales work, promote the development of beer industry specific and very positive role. The beer culture marketing and the necessity of the development of market economy to a higher level, China beer enterprises operating environment has changed, the beer enterprises will gradually from the low level of marketing price transition to a higher level of quality marketing, and then transition to the highest realm of beer marketing brand marketing culture marketing. Changes in the external environment make beer cultural marketing inevitable, and also become necessary for the development of beer enterprises: first, changes in consumer spending habits. With the rapid developme