家当企业计谋：远东电缆的变奏曲(国外英语资料).docVIP

工业企业战略：远东电缆的变奏曲(国外英语资料) In some peoples eyes, industrial enterprise strategy (corporate strategy): The majority of industrial enterprises is still in the initial stage of scale expansion strategy, facing great pressure of homogenization of the competition: follow from the product imitation, technology, customer, investment channels to snatch the rush on like a swarm of hornets. Competition sardines narrow market space, want to breathe out, the exclusive strategic interval was how hard. The original intention of the strategy is to find a way for the enterprise to meet its own capabilities and objectives. It is the guiding principle for enterprise management, with a short duration of 1 years and a long period of 3-5 years. At present the domestic industrial enterprises, most strategic effectiveness within 1 years, basically equal to the annual marketing plan, the strategic thinking, strategic depth, value chain integration, or in the internal basis and external to complement the introverted thinking. Industrial enterprises are the basic industries of the national economy. Industrial economy is closely related to the macro economy. The history of the strategic evolution of the domestic industrial enterprises in the past 30 years can be summed up in three waves. These three waves are also a regular path for the growth of industrial enterprises, including Chinese enterprises, including the Far East cable, that is, along this extension from the simple expansion, upgrade to todays connotation of value growth. The first wave: the scale advantage of product line development. This is a typical way of internal development, with its own experience curve, scale procurement, sales costs accumulated advantages, to achieve small profits and quick turnover model. This time the brand model for enterprise brand, product line under the wing of the product brand basically into the enterprise brand, only the strong brand products can operate independently, which reflects the intensive s