工作总结_市场营销29733(国外英语资料).docVIP

工作总结_市场营销29733(国外英语资料) The education information network. Summary of the work _ marketing Success and failure go hand in hand, opportunities and challenges are with us. * * the year of sales has ended, with a new round of competition and challenges, which is more challenging because the competition is brutal. The annual review of the work done, almost no one thing to be satisfied; also failed to make the customer of our XXX work to achieve a higher degree of satisfaction; never create more value for the company, in retrospect rather ashamed. Brief analysis for the following reasons: The subjective XXX responsible person and the subordinate personnel work experience, ability management program uneven; the degree is not high, messy; subordinate staff is not active, self positioning is not accurate, the working idea is not correct, there is a general mixed or breadwinner working condition, and a failure to realise the challenging work on their own ability, improve the quality of. Many subjective factors lead to lack of team spirit and weak cohesion, resulting in low efficiency. Objectively, the companys upper management procedures are too complicated, affecting the rapid flow of various plans; all kinds of proposed program approval is unknown; lack of guidance programs for the lower part of the actual situation of the market. Leading to the operation of subordinate institutions is not flexible, and directly reduce the competitiveness of enterprises and products, affecting sales. And the remaining problems of the original market also bring more resistance to work and a lot of uncertainty, unexpected problems, such as dealer instability and lower level logistics between the city level dealers, that is, dumping. By analyzing the subjective and objective reasons, drawing lessons from failures, exposing and trying to change and solve problems, and making XXX a healthy and healthy sales market in line with the companys long-term goals, XXX is the current target. The followin