市场调查(国外英语资料).docVIP

市场调查(国外英语资料) Nanjing University (Gao Yi No. 0530) Objective requirements of the nature and setting of the course Market investigation course of self-study examination of higher education in our province public relations professional (undergraduate course) core exam subjects, is to cultivate self-learning examinee basic concept, on the market survey of basic knowledge and practical application ability and professional basic course setting. This course is a basic concept of market research, basic knowledge and basic method as the main content, introduces the meaning and function of market research, mainly introduces sampling, questionnaire design, attitude measurement and other commonly used market survey method and cross tabulation analysis, discriminant analysis, analysis, investigation and application of important data analysis technology and market analysis product investigation, corporate image survey cluster analysis factor requirements. The propositions of this course will fully reflect the nature and characteristics of the course. The specific requirements of this course are: the basic concept of the market can make the investigation from scholars comprehensively and systematically and basic knowledge; some of the basic methods and procedures to master market investigation; to make a preliminary analysis of the specific problems by using survey methods and basic data analysis technology. Understand the characteristics and applicable conditions of various survey methods, systematically grasp the content of market research, and have the ability to conduct preliminary market research. II. Assessment objectives (examination, knowledge and requirements) Chapter 1 Market Research Overview (1) examination of knowledge points; 1. implications and categories of Market Research 2. survey pattern 3. descriptive survey 4. causal investigation 5. Market Research Developments 6. function and function of Market Research (two) assessment requirements; 1. implications and cate