微博营销(国外英语资料).docVIP

微博营销(国外英语资料) Two, the use of micro-blog in enterprise communication (1) enterprise marketing Micro-blog is a 24 hour all weather service tool. Perhaps the store is closed at this point, but you want to know about discounts on your favorite brands. In this competitive business age, most companies are trying to use up their last bit of energy in return for increased consumer awareness of the brand, in exchange for loyalty. There is no doubt that micro-blog is a good weapon for any time, anywhere. What the enterprise does, only needs the real-time product newest information to put on micro-blog, then to its interested customer may receive the message, thus completes a series of communication service. 2009 Christmas promotions, VANCL VANCL for the first time in micro-blog released. Sinas micro-blog platform as a marketing platform, actively interact with users every day, listen to the views and suggestions of users, and for micro-blog users carried out a special promotion. For the enterprise, on the surface, simplify the entire marketing process, but the company is standing in line direct communication with customers, they can get the message of the seemingly although small, but because of its faster communication speed, the customers real needs, the customers real thought, would be the first time to convey to the headquarters. In order to make the enterprise for the customer, real-time adjustment of the whole marketing strategy of enterprises. (two) shaping public relations; The importance of public relations has been gradually recognized by Chinese enterprises in recent years. But the market has Chinese many brands because of the lack of crisis management ability, and untimely death. Leave people too much regret, sorrow and reflection. When a public relations crisis occurs in an enterprise, it is an effective way to solve the crisis through the power of the media. As a real estate well-known enterprises, SOHO has always been a good brand reputation in china. But at t