牛津高中英语M3unit3 Reading--M4 unit1 project课文填空.doc

Module 4 unit 1 Project填空 Passage one: Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience. In an ad campaign you may need to employ different kinds of media, including posters海报, newspapers, magazines杂志, radio and television. There are three major questions you must first consider: The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is important to know your audience so you can create the right message. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When (you are) planning a public welfare campaign, you many want to ask yourself：(状语从句中省略和主句相同的主语/it+be动词，省略后状语从句引导词后+doing主动/done被动/to do要做。解题中可用补全法, 在从句中加上主句主语/it + be) What aspects of this problem would they care about or be concerned with? How does the problem personally affect their lives? There are lots of different ways to get your message across when you are putting together(组装/设计/定制) an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience. Passage two: Every year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject主题 of our ad campaign. The target audience is high-school teenagers. Our main aim is to discourage young people from smokin