牛津高中英语M3unit3 Reading--M4 unit1 project课文填空.docVIP

Module 4 unit 1 Project填空 Passage one: Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience. In an ad campaign you may need to employ different kinds of media, including posters海报, newspapers, magazines杂志, radio and television. There are three major questions you must first consider: The people you want to reach are your target audience. In or