物流英语(第二篇第三单元).ppt

Unit ThreeLetters of Establishing Business Relations 第三单元建立业务关系的信函 Pre-reading questions: 1. How to get customer’s information? 2. What is the content of the first letter to customers? What is a letter to establish business relations? A letter to establish business relations is a piece of writing to find and negotiate with a new business partner. It is the first step for a logistics company to expand its business. 什么是建立业务关系的信函？ 建立业务关系的信函是发现并与新的商业伙伴进行谈判的文章。它是物流公司扩张业务的第一步。 ? How to get the customers’ information? In order to obtain a new customer’s the name and address and enter into business relations, a logistics company will find the channels as follows: 1. The bank; 2. The chamber of commerce; 3. The Commercial Counselor’s Office; 4. The fair; 5. Introduction carried on by friend; 6. Advertisement； 7. Trade Directory/Hong List; 8. Consultant. 如何获得客户信息？ 为了获得新客户的名字和地址并与其建立业务关系，物流公司可以通过以下途径获取信息。 1. 银行； 2. 商会； 3. 商务参赞处； 4. 展会； 5. 朋友介绍； 6. 广告； 7. 贸易指南、行名录； 8. 咨询机构。 The letter content to establish business relationships 1. the source of information; 2. Self-introduction; 3. Inquiry; 4. Wishes to establish business relationships. ?建立贸易关系信函的主要内容  ?1. 先说明从何处获悉该公司的名称和地址； 2. 进行必要的自我介绍； 3. 向该公司提出所要询问的信息； 4. 希望双方能够开展业务。 The reply letter should include: 1. Date and number of the letter received; 2. Appreciation and thanks; 3. Express attitude and specify material delivery. Explain and apologize if the requirement can not be met to allow for future business; 4. Specific plan. ?回函应包括的主要内容  1.引出对方的来函日期和编号； 2.对对方的来信和诚意表示感谢； 3.说明我方的态度，交代汇寄资料，如不能满足对方的要求，应婉述原因，真诚的表明歉意，为以后可能的交易留有余地； 4.说明我方的明确打算。 Common titles in international business 1. President, chairman; 2. General Manager; 3. Deputy General manager; 4. Executive vice president; 5. HR manager; 6. Project manager; 7. Logistics manager; 8. Purchasing supervisor.