电子商务英语unit3.pptVIP

电子商务英语 E-commerce English 清华大学出版社 Chapter 3Typical Business Models in E-Commerce 清华大学出版社 Unit three   3.1 Online Business Model intermediary model advertising model information intermediary model businesses model Manufacturers model (Direct Model) Member model Society model subscription model Unit three   3.1.1 The Intermediary Model Market Transactions—to provide a full range of services of the whole process for a particular industry, from market assessment to negotiation and fulfillment. Transactions can be independent of the industry organization, or rely on a particular industry alliance. Usually intermediaries may charge the seller based on sales or get the membership fee. Unit three   Trading Activities—consumers list the detailed orders of purchasing or selling products or service, including price and delivery. Intermediary charged from the buyer or seller. Unit three   Requirements Gathering System—Your Price model first proposed by PFiCC1i nine C has already got patent right. The prospective buyer propose a final price (a binding price) for certain items or some kind of service, and the intermediary will meet orders. Unit three   Auction Intermediary—Auction for sellers (individuals or businesses). The intermediary receive a list of fees and commissions from the seller based on the amount of the transaction. The auction is different in terms of the rules of supply and bid, and reverse auction is a common variant. Unit three   The Trading Intermediary—to provide the third-party payment mechanism for buyers and sellers’ payment transactions. Unit three   Incentive Intermediary—to reward for looking for a person, a thing, an idea, or other things needed but difficult to find. The intermediary can list these requirements to get platform costs or to get a certain percentage of the commission or bonus f