联合利华英文介绍unilever.ppt

有家就有联合利华 A brief introduction Logo History Main brands USLP BRIEF INTRODUCTION Unilever is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. More than 2 billion consumers worldwide use a Unilever product on any given day. Their portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They produce world-leading brands including Lipton, Knorr(家乐), Dove, Axe(艾科), Hellmann(汉宏)’s and Omo, alongside trusted local names such as Blue Band, Pureit(净水宝) and Suave. Unilever’s headquarter is in Hanberg, the Netherlands（荷兰） and London. The logo is combined by 25kinds of pattern composition. SUN:Our primary natural resource, the sun evokes Unilevers origins in Port Sunlight and can represent a number of our brands. HAND:A symbol of sensitivity, care and need. It represents both skin and touch. SPICE FLAVOURS:Represents chilli or fresh ingredients. BIRD: A symbol of freedom. It suggests a relief from daily chores, and getting more out of life. HEART:A symbol of love, care and health. HISTORY Unilever has set up six major global rd center,with 264 manufacturing base in six states . Every year Unilever spend more than 5 billion euros in global advertising marketing totally. In the latest 2011 fortune English nets,Unilever ranks the 136th of the 500 strong enterprises in the world. COMPANY CULTURE Unilevers goal is to improve Peoples Daily life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. We encourage our employees in practice innovation, and asked them to serve the community of negative in the strong sense of responsibility. To be localized multinational company is unilevers global business purposes. Unilever believe that succ