VI设计常识平面设计实际(国外英语资料).doc

VI设计知识平面设计理论(国外英语资料) VI design knowledge Section 1, from enterprise concept, behavior recognition to visual recognition VI strategy is a dynamic process. With the growth and development of enterprise, VI strategy must be adjusted, perfected and mature. Therefore, planning and implementing CI strategy is a systematic project of enterprise information communication. The visual recognition system of enterprise is to the concept of enterprise and enterprise value, through the dissemination of system specific static, visual, organized and planned and correctly and accurately and quickly send out, and throughout the business activities of enterprises, is to make the spirit of enterprise, ideology and business policy, business strategy and other content of subjectivity through visual expression way to get explicit. So that the public can grasp the information of the enterprise at a glance, produce a sense of identity, and then achieve the purpose of enterprise identification. The enterprise identification system should be based on the establishment of the enterprise