汽车大卖场不确定性使汽车分销业态多元化(国外英语资料).docVIP

汽车大卖场不确定性使汽车分销业态多元化(国外英语资料) The change in the car sales model is one of the focuses of the recently concluded global automotive Forum (micro-blog). Reflection is a kind of expression of the forum more see, think of change is a positive action of industry market downturn of the experts and scholars put forward sales network and hypermarket is the second part of the brand 4S shop after the encounter bottlenecks in the development of the two kinds of important sales model. At present, in addition to some new brands or just entering Chinas overseas brand 4S shop layout also need time, after years of rapid development, the major domestic brand car enterprises in large and medium-sized city staking, basically completed in a second tier city market layout, 4S shop has already formed a considerable scale, network density increase sales, reasonable radius there is some overlap. Sales channel dropping is the general trend of brand marketing, but the mode choice is worth considering. Small and medium-sized city single brand sales amounted to less than the corresponding 4S shop shop scale, if there is no nearby large and medium-sized city 4S shop can radiate to the small and medium-sized city, the market will become blind. The trend of car prices in large and medium-sized city increasingly saturated, it will not give up the market, but the cost is too large to build stores, manufacturers need a relatively low cost of sales model, hypermarkets form came into being. In fact, car hypermarkets is not what new concepts, Beijing sub City, Hangzhou automobile city can be regarded as a typical generalized car hypermarkets, many 4S stores on which to live, or accompanied by habitat. This article is more refers to the 4S shop, can accommodate several car brands at the same time single commercial buildings, that is, narrow sense of car hypermarkets.. The automobile hypermarket will also become a new mode that the automobile dealer group pays more and more attention to. With the increasin