活动策划需要关注的几大要素(国外英语资料).docVIP

活动策划需要关注的几大要素(国外英语资料) This morning, we came together to discuss the Confucian world series of activities plan. It should be said that this activity is good as a whole, and in the words of Shao Zhufu, that is: A, the overall situation, the pattern: Based on the Confucian people to Confucius in Qufu is very big; B, both the atmosphere and emboldened: activities covering the crowd including more than 100 Confucian enterprise, and has its own theme of good faith management consultation style; C, both the God and into the land: heaven refers to the higher conception, land refers to specific actions; D did the right thing at the right time: with Shao Zhufus regular when and what principles. It should be said that such an event, on the surface is very perfect, in a sense, also represents a high level of planning activities, however, if in accordance with Shao Zhufus 1 cm marketing theory and the lectures mentioned in the domestic enterprises common not fault, can not find the bright spot the point of view, in fact there are still many problems. Does A have the problem of five W and one H? Planning should also pay attention to the five elements or six elements of the news, including four or five W and H The five W refers to the When\where\why\who\which and a H or How, that is to understand your activity is who engaged in what time do and how to do where engage in which and why questions. For example, in this activity, is engaged in, they combined Confucian newspaper in Qufu, in order to show good faith, so do the activities of their own problems, it should be said that the premise in the basic strategy of the five W has been established, how to solve the tactical problems in a How often a key factor in deciding the success and failure of the planning activities. There is no doubt that in the whole activity plan, five W to solve the problem well, but a How to solve the problem is not enough, even the whole event is flat no bright spots, perhaps on the whole is not wrong, b