由戴尔直销看多元化营企业培训销模式(国外英语资料).docVIP

由戴尔直销看多元化营企业培训销模式(国外英语资料) Note: DELL, the international famous brand, let people think that only a short while ago numerous Chinese and foreign marketing marketing innovation extend great admiration of warriors, now because the stick of direct marketing on its original, and in the global competition in the competition gradually lost its former shine. The vast sea, the tempestuous waves, ebb and flow, and DELL for the small and medium-sized Chinese brand, in the selection and adhere to their own marketing mode of operation, should be worth pondering, and draw its lessons. Sing all the way, DELL direct sales can not be done A few years ago, as computer brands grew, many consumers who wanted to buy computers needed someone to help them pick out from the vast array of computers. DELL, in order to meet the needs of this part of the consumer group, abandoned the traditional distribution system, instead of direct sales of telephone orders and sales. In the past, DELL in the personal computer industry, many industry companies are small change of franchise stores to the arduous and tortuous large retail chain distribution mode. When while its competitors in the process of transition to the retail channel in struggling, DELL has to rely on their own path, develop courageously, find a can provide help to the consumer, but also a good way to skip the dealer network to sell personal computer. DELL has replaced the traditional distribution channels by creating a new channel through its mastery of light and its use of communications technology. DELL model was later successfully copied in other industries, such as Daewoo Motor Group, also abandoned the traditional car dealer network and turned to direct marketing mode. Direct selling, also known as no shop sales. It generally refers to such a marketing model: product ownership from the hands of producers directly transferred to the user or its ultimate consumer hands, and eliminates the traditional marketing channels in many of th