电子商务资料分享(国外英语资料).docVIP

电子商务资料分享(国外英语资料) The sixth chapter: online retail Analysis of 1 online retail potential analysis of online retail potential analysis: (1) the potential of online retail stores over the construction and the relative surplus of supply in the market: low productivity, high labor costs, declining profits; seek new retail method. (2) changes in demographic characteristics of the consumer population: aging; dual earner families. (3) changes in consumer behavior: the emergence of value shoppers. 2. Online retail is the form of online retail: TV shopping, CD based shopping, online shopping. The 3 form of online retail, TV shopping advantage (s) TV shopping advantage: TV shopping advantage (1) in 1994 from the scope and breadth of view, the Hsn Inc (HSN) covers the nations 65 million 800 thousand TV households; these families 7 days a week, 24 hours a day through the signal cable TV, radio and satellite HSN the. (2) the target audience of TV shopping is middle income family, most of them are women. The online audience is mostly affluent and well-educated. 4, the CD catalogue advantage (s) CD Catalog: CD catalogue advantage advantage (1) CD-ROM directory basically is the traditional deformation catalog, and multimedia function, can display the product through voice, images and dynamic images. (2) the CD can be interactive; the customer may pick a product or display some images. The CD catalogue catalogue CD disadvantage: disadvantage (s) (1) not all disk drives; (2) CD is a static media, once the CD produced cannot update, and other methods can be updated online. 5, online retailers are divided into four categories of online retail is divided into four categories: online retail sales are divided into four categories (1) traditional retailers began to establish online store; (2) pay attention to the catalogue retailer online catalogue; (3) the new generation retailers; (4) to explore the direct to consumers sales of the manufacturers. 6, consumer type (1) impulse buyers; cons