白酒品牌客户资源的战略整合(国外英语资料).docVIP

白酒品牌客户资源的战略整合(国外英语资料) Customer resources and customer: the customer resources refers to the quantity and quality of the liquor business customers can have or have in unit time; the number and quality of the necessary resources customer is the liquor business customers have liquor marketing resources. Brand of traditional famous liquor in the new century customer strategy, must not be the same as the non-traditional liquor brand. At present, even though certain brand advertising is in the upper half is strong, can not to imitate others, because more and more consumers in the new century calm conditions, the consumer market is to advance the speed of convergence to the traditional famous liquor brand, the liquor distribution customers certainly more in love with famous brand. Therefore, the traditional famous liquor brand must not be unnecessary, through the rigid investment to get recruit injury, the times call for famous liquor brand customers new strategy, this is the inevitable development of the market! First, customer resources: Chinese traditional famous liquor brand, at the beginning of the new century has more than ever with more strong customer resources, with a more rational market, this advantage will be more strong and inevitable. Because the Chinese liquor brand dealer has experienced four stages! The first stage: the traditional marriage stage (primary competition stage) Before 1979, the national planning, production index, the designated national rum company exclusive monopoly manufacturers, most willing to follow the prescribed order, designated by the marriage, both sides no guess. The second stage: marital agitation stage (disorder competition stage) 1980 - 1997 With the birth and prosperity of free market economy competition gradually and active marketing and advertising to the climax, in a state that a little rum company earlier market thinking professionals started out from self stove state-owned company, so the first true sense of the liquor dea