碎化经济(国外英语资料).docVIP

碎化经济(国外英语资料) Nothing more than the angry birds series. Angry birds success story, I believe it is well known that its R D team Rovio, in the past 10 years, has developed a total of more than 50 games, were mediocre response. Until the birth of iPhone with apple and App Store model, the Rovio team had a new understanding of the success of the game , will give up the past preference of fighting, war game, to do a simple plot, let people even if only a few minutes, he can play a few games...... So the angry birds in 2010 should be potential, and become by far the most successful mobile game, only more than a year, the harvest of about 75 million of the game player, the current global cumulative downloads exceeded 200 million times. Remarkably, this app only takes about 3~5 minutes of play, but it leads to a total of 200 million minutes per day for global gamers - equivalent to 16 years. For its success, Rovio Mobile CEO Michael Hyde undoubtedly boils down to the potential of fragmented applications, he said: the new touch portable device has changed the way people behave. People nowadays need entertainment anytime, anywhere, even if they have only a few minutes to spare. This (angry birds) 200 million minutes from much of this little free time. Design principles for fragmentation applications Although the demand for mobile Internet users can use long tail theory to support, but an application really stand out is not easy. Because for the user who sent the chip time, most applications are not rigid demand, or too many products of the same type, the choice is too large. This leads to more and more spoiled users, and they are becoming more and more picky. The user has a lack of patience for objective reasons, they tend to enjoy to use the application, the busy has two aspects: user location is a dynamic change, such as airports, restaurants, subway and so on, are fragments of the geographical space of short stay; users are doing a time continuous, systematic things (suc