经济全球化状态下的资源争夺走势(国外英语资料).docVIP

经济全球化状态下的资源争夺走势(国外英语资料) Enterprise management expert Mr. Deng Zhenghong proposed in the creation of the future survival of the enterprise management theory, environment, resources and culture are three strategic elements of the future survival of enterprises, an enterprise should from now into the future and everlasting, three strategic elements, not one less, and adapt to the environment is the basis. The integration of resources is the guarantee, is shaping the cultural orientation. According to the three strategic elements in the enterprise strategic action in the outstanding amount, Deng Zhenghong will be the enterprise survival is divided into three types: the first type is the living environment, to adapt to environmental changes based enterprises, such as start-up companies or small companies, this kind of enterprise business objectives are mostly embodied in the fierce competition in the current how to survive second types of it; (this from Deng Zhenghong Bray column) is the basic survival, refers to the integration of resources based enterprises, such as in the development of the company, the majority of enterprises grasp the environment change in momentum, the most urgent is how to obtain and share more resources, to ensure the survival and development of enterprises better; third the type is the core of survival, refers to the creation of culture oriented enterprises, such as those of the 100 year history of multinational companies, this kind of enterprise competition after long-term washing Courtesy and market experience, accumulated rich experience in management, to form a unique core of survivability, do not worry about resources, fear of change, stick to their core philosophy, adhere to the survival and development of their own, to maintaining the status quo, belong to the kind of beyond model enterprise competition, beyond profit. According to the division of three existing types, characteristics of strategic control enterprise survival stage shows,