经济型酒店品牌识别实证分析(国外英语资料).docVIP

经济型酒店品牌识别实证分析(国外英语资料) Abstract: the use of Schmitt and Simonson (1997) brand recognition model is put forward from the perspective of aesthetics marketing, combined with the actual characteristics of domestic Econo Hotel brand recognition and related theory to establish brand recognition model in this study is at the same time, Econo Hotel in Wuhan area as the research object to analyze the model and obtained the Econo Hotel using good props will reduce consumer the brand consumption, have a good product will improve satisfaction, with good publicity will enhance consumer brand satisfaction. Keywords: Econo Hotel; brand recognition; model CLC number: F724 document code: A article number: 1003-3890 (2010) 06-0048-05 The scholars have found or recognition, with a distinctive brand recognition of strong brands are better than the kind of famous brand can meet the personalized demands of consumers (Weng Xiangdong, 2002; Fan Xiucheng, 2002). A strong brand formed by brand recognition clear good feeling, so that consumers can be more easily identified than famous brand, which requires high reputation, good reputation, high loyalty and brand association actively and more in line with the goal of maximizing the profit margin of enterprises. To establish a distinctive brand is not everything, but is different and unique, brand recognition theory provides a new perspective of different brand awareness, brand development for us, as the core of brand strategy, brand recognition not only clarifies the meaning of the brand, also pointed out the direction for the development of the brand, the enterprise should tell how to create a strong and distinctive brand. A review, Econo Hotel brand recognition theory (a) review of Econo Hotel There is no consensus on the concept of Econo Hotel at home and abroad. According to the definition of Smith Travel Research (Smith Travel Research Definition), Econo Hotel refers to maintaining low prices for price sensitive consumers, the low-end mark