美国人是否不再钟情超级购物中心(国外英语资料).docVIP

美国人是否不再钟情超级购物中心(国外英语资料) Close your eyes and imagine the ubiquitous super mall. The entrance to each shopping center is a store full of merchandise, and the smell of perfumes and make-up products fills the air. In the middle is the childrens accessories shop, pink girls dress on the left, and the right is placed in the blue boy dress. It was also filled with teenagers stores, where the stores were dimly lit and the salesmen were skinny. There are also countless shoe stores, and The, Limited and The, Gap and other stores of the replica. If you are hungry, do not worry: in the shopping center you will find warm cinnamon rolls. But thats the problem. The latest research shows that Walton, consumers are tired of the monotony, no new shopping environment, no shopping desire, although this super shopping center has been the epitome of American consumer society for decades. Mall developers are naturally reluctant to hear the conclusion of the already bleak pre holiday cool shopping climate. Walton Jay Beck School of business retail research project (Jay H. Baker Retailing Initiative (The Verde) and Verde group Group) - a special survey of consumer concern about the consulting firm, found that when the fifth consumer satisfaction survey, 80% of consumers when shopping last month at least met a the problem. Previous consumer dissatisfaction surveys showed fewer people complaining about the shopping process than they do now (50%). This shows that the current shopping center environment is becoming less attractive. The survey found two problems most frequently complained by consumers. First, theres nothing new or exciting about the mall. Second, the number of restaurants is very limited. 35% of the respondents mentioned the two defects respectively. And 28% of the respondents raised third questions, that is, many stores have similar items. Parking is a difficult fourth problem, 25% of consumers have encountered parking difficulties in the shopping center. Although more people