营销工具(国外英语资料).docVIP

营销工具(国外英语资料) Marketing tool.Txt if you dont understand, say it, if you understand, smile and dont say it. Avarice is the truest poverty; contentment is the truest wealth. Humor is when a person wants to cry and laugh. Marketing, marketing planning tools are commonly used: SWOT analysis: The advantages, disadvantages, opportunities, threats, refers to the analysis of the external environment of the enterprise and the analysis of the advantages and disadvantages, mainly focusing on the enterprises own strength and competition, and the opportunities and threats analysis will focus on changes in the external environment and the influence on the enterprise. In the analysis, all internal factors (i.e., strengths and weaknesses) should be gathered together and then evaluated with external forces. Http:///wiki/Swot PEST analysis: PEST analysis refers to the analysis of macro environment, the macro environment, also known as the general environment, refers to all industries and enterprises affected by a variety of macro power. For the analysis of macro environmental factors, different industries and enterprises according to their own characteristics and business needs, the specific content of analysis will be different, but generally deal with the political economy (Political), (Economic), technology (Technological) and social / cultural (Social) analysis of these four kinds of main influencing factors of the external environment of enterprises. In short, it is called PEST analysis. 4P4C Theory: 4P refers to products, prices, channels, promotions, 4C is: customer convenience strategies, communication strategies, cost strategies, Http:///view/1392911.htm 4C is the American marketing guru Robert Lauter (Robert Lauteerborn) 4C theory for short, namely: customers desire and needs, customer access to meet the cost, customer purchase convenience, communication. The transformation of marketing to 4C is the development trend of many large enterprises adjusting the marketing strategy