要政策,先学会谈判(国外英语资料).docVIP

要政策,先学会谈判(国外英语资料) Lao Guo is a Baoji operating beverage dealers, recently he is ready to pick up a snack food, but in view of the market operation more difficult, the old Guo want to manufacturers to strive for some policy. In the past, several dealers in Baoji did this product, but no one could find any more policies. It was very difficult for Guo, but he decided to have a try. Step one: not to plan ahead with negotiations, the factory manager appointment in early July to talk about cooperation, beginning in mid June, the old Guo set aside two salesman market survey, including the city leisure food market capacity, consumption level, price etc.. Old Guo confessed to the clerk, to focus on similar competitors, look at the number of similar products in the competitive market, what are the brand, the agent in Baoji is how to operate this operation, including how to do the promotion, if cooperation with distributors, how to make profit space. When the end of the month, old Guo will clerk out of the investigation materials are summarized, and a report based on their visits to understand the situation. The manufacturers of products and competitors will do a detailed comparison, then according to the actual situation of the Baoji market to do a market operation, detailed to the product into the supermarket shelf, cost, promotions, price, as well as for distributors, goods distribution rules, make profit space etc.. After the material is ready, Lao Guo prepared several copies and prepared to show them to the factory manager at the time of negotiation. Comment: will work in front of the negotiations, well before the negotiation of market research, research focus is on competitors, and make the price and promotional efforts compared with their corresponding products and items, and to propose reasonable market operation, detailed data is now in front of the factory workers, the so-called Kung Fu in the poetry. Step two: terminal rally, highlighting the strength of the materi