谈判的技能(国外英语资料).docVIP

谈判的技巧(国外英语资料) Negotiating skills (real case) The following is a case which is one of the things I experienced (the whole process of negotiation I personally talk), that is a process of negotiation and business is the most popular evening Chengdu largest, after three months of sales to take back all the investment. The whole negotiation lasted 4 hours. Preparations were made for three days. Write out and study, do not want to write too many theoretical things, just want to put some real things to discuss with you. I dont want to add too much rhetoric (after all, not literature). Just hope its plain. The time is December 2001. When a new brand was introduced into Chengdu, it was necessary to find a super A field as the commanding height. Negotiations are often a contest between the two sides of the mind, regardless of that industry, many are interlinked, the key to how people understand. One, ready to be very detailed, including sales of major competitors and the place of the input (mainly the basic situation of the first and second brand brand), which through dealers and industry information and their own on the retail establishments personally observe the repeated demonstration. Estimate the approximate sales of your product in that place. Two, determine their position, enter the place to squeeze out the second brand sales, dont touch the first brand (its death), the short term is difficult to shake. A place where you can put pressure on the sale of the first brand to compare with your product. But as a matter of fact, they often dont get much of their resources in the first brand (which is a strong brand, and consumers recognize that you cant do it anywhere). Three, 1, began negotiations jinchangfei each other for the first time asked how much fees no 3, 50 thousand I do not want to go the place! Answer ha ha! So tall! So much talk you this is the highest place. Let me think it over。 But youre too tall. Whats the matter? I look down upon this place? Other brands t