车市低迷经销商如何胜出(国外英语资料).docVIP

车市低迷经销商如何胜出(国外英语资料) The car enters the new car in 2004, frequently listed, many models of rotation price, should be said to be enough attention of consumers, but did not appear in the imagination of the consumers show more panic buying boom, is: wait, chibidaigou! Private car buying is more cautious. Especially since May, the car market downturn, from last year to this years car all Piaohong city bike sales Ten thousand horses stand mute., falling profits, marketing costs increased rapidly at the end of the year, many car dealers and prices continue to refresh the lowest price models. The car market in the doldrums, inventories increased, although the manufacturers increased the advertising efforts, promotional price cuts are also frequent, but consumers still Chibidaigou, dealer income is still modest, instead the increased marketing costs, profits decline. Near the end of the year, manufacturers of goods, inventory increases, bank interest rates, loan maturity, dealers feel more and more pressure to survive. There has also been a structural adjustment in the car dealership sector. Car market downturn, sales decline, profits shrink, for rooted in the field of car sales dealers, but also how to actively respond to it? One, talent strategy: terminal competition is basically talent competition At present, most car dealers are facing a dilemma, the automobile market in the doldrums, the decline in sales, increase sales promotion costs, marketing costs, layoffs or substantially reduce employee wages, causes the staff mood, work enthusiasm is not high, sales weakened, sales fell again, eventually fall into a vicious spiral dilemma, thus speeding up the companys sales crisis and financial crisis. In the car market in the doldrums, the increasingly fierce competition, peoples value more and more reflected on the car dealers an advanced marketing concept, a good leader, a strong combat team is more and more important. A good idea: sales is not only a behavior, but also an e