酒类产品能否直接做社区(国外英语资料).docVIP

酒类产品能否直接做社区(国外英语资料) Host: Wang Wang Guest: Senior brand combat expert, chief consultant of Beijing blue vision marketing consultant, Ceng Zhaohui Jinliufu Tianjin District vice president Zhang Xicheng Tsingtao Brewery, China Wine general agent in Xiamen Lake - Xiamen Tiande trade limited company marketing director He Jinlun Jiangsu Yancheng Dongtai Shuanglong liquor wholesale confluence manager Zhu Shuangxi Liao Xiaoyun, general manager of Kaili Guizhou Shinkansen supermarket The cause of action: Our general operation of the liquor market is this, first from the hotel, because the hotel is the forefront of liquor consumption market, driven by consumption role. When you invest a lot of manpower and financial resources to attack the hotel, you should shift the focus to business, super and wholesale links. But now I have an idea, that is, after the hotel is good, do not do business super (because at this time to do business super, but also put in a lot of entry fees, slotting fees), direct community. Specific practices can be as follows: Send a salesman to the community, like promotion insurance marketing wine, and then for the purchase of our products to file, keep in touch, so that the two purchase. I wonder if my practice is feasible. Please call the sugar clinic for diagnosis. - Zhang Zhonglin, manager of Lanzhou Renhe non-staple food company, Gansu Dialogue with combat experts Moderator: Zhaohui, welcome you to discuss the China Sugar clinic, the problem has been brought up, what is your opinion? Some people say that after the terminal is the community, do you think community marketing will have vitality? Especially for liquor products -- this is not everyone needs the mass consumer goods in the Lanzhou - like the boss Zhang doubt that community marketing work? Ceng Zhaohui: its my pleasure to be here at the Chinese sugar clinic. At present, the high fees that some enterprises flinch in the shopping malls, supermarkets, the traditional channel model has been wide